iPhone4-mania

..has struck Stockholm today with the public release of the device in select stores. Many of my friends, which are grown-up adults (and not teenagers)  go complete nuts and cue up for hours  at dawn to be the first to get their hands on the new preciousssss….   And n.b. these are all 3GS owners! On Facebook, I am hammered by log-entries on how (the (few that actually got a phone ) go through every step of the installation of SIM-cards etc, whereas many of the rest (the wannabees) stand  in awe  and ask questions on how it feels to have one and how it works.

As an innocent bystander, I  must really admire Apple for their ability to keep this rather large core of aficionados  that will be there on the barricades to buy their new model, almost regardless of the features it has  or the  potential problems it may have. It is definitely not only about performance (the heck with radios and antennas, who cares ?),  but the look & feel and, most importantly having the toy that my friend has not yet.

Jens Zander

About Jens Zander

Professor Jens Zander is professor in Radio Communication Systems at the Royal Institute of Technology, Stockholm, Sweden. He has been among the few in Swedens Ny Teknik magazine's annual list of influential people in ICT that have been given the epithet “Mobile Guru”. He is one of the leading researchers in mobile communication and is the Scientific director of the industry/academia collaboration center Wireless@KTH. His research group focuses on three main areas – the efficient and scalable use of the radio frequency spectrum, economic aspects of mobile systems and application and energy efficiency in future wireless infrastructures.
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