The Verizon approach to 4G… the hype factor is huge, but what is really the message? I think there is (again) a risk of overselling the technology here – it not the maximal speed that interesting, its the increase capacity (more users at really decent rates, which is not bad at all!) and potentially the lower latency and setup times – but that is still to be seen if that is not lost somewhere else in the protocol stack. Skip the speed hype and find a way to show us radically different user experience! That’s when you can start selling us the new technology. Otherwise (or more likely), the switch to LTE will be something that goes on in the background not really visible to the users, allowing operators to deploy more capacity cheaper (keeping up with the demand).
Source: Verizon Wireless