An era laid to rest: Sony buys Ericsson out of mobile phone joint venture

Sony Corp is to take over its mobile phone joint venture with Ericsson for 1.05 billion euros ($1.5 billion), as it seeks to exploit its music and video to help it catch smartphone leaders such as Apple Inc, Reuters reports.

Ericsson’s handset development started in Gävle with the aqcuisition of the radio company SRA in the 70-ties, was moved to Lund in the early 80-ties and after the merger and joint venture with Sony some 10 years ago, it is now finally gone.

Ericsson never was a consumer product company, one dares to say. Maybe this was inevitable? Still, I think it sad – most people in the world really don’t care who the maker is of the network they are using. Ericsson’s brand name may soon diminish.

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