Verizons explains logic behind “Data only” plan

The interesting new “Share Everything” subscriptions by Verizon in the US will include unlimited voice minutes, unlimited text, video and picture messaging and a single data allowance for up to 10 Verizon devices ranging from 10-40 USD per month and device. CEO Lowell McAdam expects the customers to be willing to pay (somewhat) more for avoiding the hassle of having separate subscriptions for each of their phones, iPads and Netbooks. In a sense, you may claim that flat rate plans for voice and data are not new and have been offered to high-end business users before by many operators. The new thing is that Verizon now targets the low-end “family segment”. Even though 4-5 devices of varying types in your household will run could run you into 3 digit monthly fees, I still think we are witnessing the rapid erosion of the very lucrative “per-minute charge” voice business of the mobile operators. It’s hard to see any way back, once the genie is out of the bottle.

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Jens Zander

About Jens Zander

Professor Jens Zander is professor in Radio Communication Systems at the Royal Institute of Technology, Stockholm, Sweden. He has been among the few in Swedens Ny Teknik magazine's annual list of influential people in ICT that have been given the epithet “Mobile Guru”. He is one of the leading researchers in mobile communication and is the Scientific director of the industry/academia collaboration center Wireless@KTH. His research group focuses on three main areas – the efficient and scalable use of the radio frequency spectrum, economic aspects of mobile systems and application and energy efficiency in future wireless infrastructures.
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