Is the “Sharing Economy” already dead?

It seemsBosch-18V-DDB181-Drill-Driver that the idea of sharing a household item that you do not need that often, say a power drill, a power washer or a ladder with your neighbor is something that everyone intuitively understands and want’s, but unlike sucesses like Uber and Airbnb,  businesses based on this type of sharing has a hard time taking off.  In an article on Fastcompany.com, writer Sarah Kessler provides an interesting analysis .  One key reason is probably  the fierce competition on the web by vendors of equipment and the hazzle to physically retrieve the gear :  “For a drill, which by the way now costs $30, and you can get it on Amazon Now …, is it really worth your time to trek potentially 25 minutes to go get something that you spent $15 to use for the day, and then have to trek back? For most people on the sharing platforms, the answer was no.

Time is obviously money also for the private person.

Jens Zander

About Jens Zander

Professor Jens Zander is professor in Radio Communication Systems at the Royal Institute of Technology, Stockholm, Sweden. He has been among the few in Swedens Ny Teknik magazine's annual list of influential people in ICT that have been given the epithet “Mobile Guru”. He is one of the leading researchers in mobile communication and is the Scientific director of the industry/academia collaboration center Wireless@KTH. His research group focuses on three main areas – the efficient and scalable use of the radio frequency spectrum, economic aspects of mobile systems and application and energy efficiency in future wireless infrastructures.
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